Published: November 8, 2012
Edited: December 25, 2013
We are living in a new era of search engine marketing. SEO hasn't disappeared, only the rules were rewritten.
We will continue struggle to improve site quality for a long time, even if by using different methods...
The key issue in creating a well-ranking site is to add enough value to it.
But what do search engines consider valuable? What is "value" in their eyes?
If you check the list below, then you will get a better understanding...
Content relevancy to search query and main pages: concentrate on creating search keyword-related contents and also focus on having cross-page relevancy
Well-built up and rich context: don't just focus on mere "stand alone" keywords. those times are gone - today's SEO can only be effective if you build up entire contextual relevancy (this means the content should not only contain a number of strictly relevant keywords, but synonyms, various words and expressions related to the subject in matter)
Authority backlinks: struggle to attract inbound links from sites that have high authority and are highly trusted by the search engines - this means getting links from prestigious informational resources, for example educational sites, major newspapers etc.
Intense social media buzz: people share URLs through Facebook and Twitter and other social media pages - Google does indeed measure these as well as a variety of undisclosed social media activity - better give more importance to "likes", "tweets", "shares" and others...
Low bounce rates: generally it's good to have the bounce rate under 50 %, but under 40 % is advised for better performance - basically anything above 60 to 65 % should alarm you enough to take measures
Average time spent on site: if people spend a few seconds on your site, it's proof to search engines that your site isn't at all exciting to people (the average time spent on site should be as high as possible, but keep this above 1 minute at any cost, if possible push this indicator above 3 minutes!)
High average page views: the more pages people view on your site, the more interested they are in its content - the average "poor quality" content site would have between 1 and 2 pages, while slightly better sites will have between 2 and 3 - we advise you to keep this number above 3, if possible!
High percentage of returning visitors: the more people return to your site, the better - make sure that a substantial amount of your past visitors are returning
High percentage of direct traffic: it's not just search engine, PPC , YouTube and social media traffic that counts. some search engines and it's highly likely that the big Google itself - take account of direct traffic to sites (if people keep your URL in mind and type it in directly, it reflects trust and contributes to building brand awareness)
Intense inbound referral traffic from related pages is extremely important - Google is believed to measure the traffic that you receive through links
Is your site ranking low? Did your site sink in the search engine positions? Try improving on the above-enumerated and you should see an amelioration!