Published: November 21, 2012
Edited: December 24, 2013
As we're approaching the year 2013, more and more online business owners and webmasters are waking up to the new trends in the online marketing industry. User interaction, user-generated metrics are far more important today than they've ever been. Google measures interaction and gives credit to sites reflecting positive user experience.
Previously Spark Junction has posted several articles about the SEO conditions-changing Penguin and Panda algorithms
In late 2012 we're still marketing under the new conditions and slowly "traditional SEO" is fading away.
But many are only waking up today and certainly many website managers are struggling even today with recovering and have only a handful of ideas about how they will mange SEO in the future.
The Panda and the Penguin algorithms will be in place in 2013 as well. So, once recovered you site isn't safe against penalties, unless you're ensured. And to be ensured, you must cope with Google's site scans and ratings in the future...
So, we're taking a look at how to cope with Panda and Penguin in the future. Let's see 7 of the most important aspects related to sites...
For those of you who are curious, here are 9 practical tips:
1. Make proper use of "nofollow" links
2. Remove your bad quality backlinks
This helps coping with off-page SEO-verifying and penalizing Penguin algorithm.
You can remove your unwanted backlinks from poor quality or spammy sites by using the Google Webmaster Tools or by contacting the owners of the sites.
3. Reduce on-page "SEO juice"
Reduce the abundance of keywords in your texts, alt texts, page titles, even internal link anchor texts. Exact match keyword combinations, high amounts of repeating keywords and even close-match words are negative elements against which Panda punishes harshly.
4. Focus on LSI, quality context instead of keyword optimization
Don't follow "keyword density", quite filling your text with keyword combinations. If you have even modestly keyword-optimized pages, then make sure you reduce this "juice".
Instead, focus on creating quality context by creating entirely rich texts that make sense reading - the entire context must reflect quality, not just a handful of keywords, but entire expressions, related terms, synonyms etc. should be used. This helps with LSI (latent semantic indexing) - a technique used by Google to detect the content of a page by understanding related terms.
5. Remove duplicate URL addresses
Does your site run for URLs starting with "http://" and "http://www." as well?
If so, then proceed quickly to creating a 301 redirection. Look up in webmaster forums and other website on how to create such a redirection.
Choose which way you'd like your URL to start and redirect from one address to the other - the most popular way is to point to the "www" version. Somehow like this: http://www.yoursite.com
6. Improve your site's loading speed
It's a new factor for ranking sites: the faster-running sites will score higher than the slow sites.
7. Separate coding from content efficiently
Don't use WYSWYG editors, but code your own pages or use CMS systems. Google and search engines in general don't like it if content is mixed with coding.
Make sure that your content is clearly readable to search engines as well - therefore efficiently separate content from coding (as much as possible).
8. Remove any duplicate content or closely-related content
Google Panda penalizes for duplicate content. Make sure it cannot consider your content duplicate. This also refers to borrowed content. If you published syndicated content, then it would be a good idea to get rid of it and write your own content.
9. Pay close attention to- and improve the user-related metrics
These are trackable in Google Analytics: average visit duration, bounce rate, % new visits, pages/visit. Of course there are more user metrics to watch, but these are the most important ones. Improve them and your site will have a good chance of ranking higher!