Published: October 22, 2014
Due to harsh Google penalties and a more dense web with multiplying competitors, we will constantly have to develop new, more effective ways to build links.
Here are 7 techniques that you should use in order to improve your link profile.
In 2014, link building was still a vital part of inbound SEO and, it will still be a major activity in 2015 as well.
Google's harshest penalties have been periodically hitting sites for roughly 3 years now, but SEO-ers haven't given up to develop newer, more ingenious ways to improve their link profile.
Here below you will find 9 techniques that can help you build links to your site:
Suggest your material as reference to sites publishing content about the same subject. They should then include links back to your site as "reference".
Normally, this can be achieved through guest article publishing, but you can still suggest referential links, even if they already have their own article in place.
This technique essentially means spreading content with links, in order for them to go viral and attract even more inbound links.
Some of the most common ways to do link baiting is to spread videos, infographics, photos and other materials.
Find broken links on other sites, contact the editor and convince him/her to place yours instead.
Major news sites, including niche news publishing sites, guides, but even online encyclopedias should be targeted. It is not easy to get it, but if you can provide a quality resource page, they might consider giving you a referential link.
One of the most powerful techniques is still guest article posting.
You write a quality article and kind-of link bait yourself connections back to your site.
There's nothing better than getting great exposure on related industry sites. Not just for merely improving your link profile, but because these are links through which streams of viewers could potentially pass through.
Authoritative related sites are ideal for hosting your guest articles.
Again, one has to be careful not to overdo this technique either.
It's especially effective for niche sites.
Bascially, you have to get listed in top lists of sites from within your category of your industry.
Let's take an example...
If you run a blog about recipes, eating and drinking, then strive to get your link into lists like "top foodie blogs", "trendy gastronomy blogs", "top 20 inspirational foodie blogs".
Other players within your niche (like advertisers, potential partners) will find you easier on such pages.
But it's best if these links are "nofollow" and they're not a mere collection of links on a thin content page.
It's mainly effective in the sense that it drives some relevant traffic to your site (provided that you've commented on related websites).
These are almost exclusively "nofollow" links, but most of them will show up in some link profile analyzers. The Alexa Toolbar and the MOZ Bar will count these links in.
But, if the host site uses a service like Disqus or similar, then the links will not affect your link profie. They only appear if the links get posted within the host page on which you commented.
The best way to do this is to request influential bloggers and site owners to write articles about your site, reviewing it.
When influencers give exposure to your site, there's a high chance that social media buzz will also intensify - but in order to attract social media traffic as well, you will have to optimize your landing page adequately.
When you obtain photos from external sources by asking permission, you're often required to state the origin of the photos in a text or a link.
You too can do this for others: grant permission for other sites to publish your images and ask them to put a link back to your site under their photos.
Although it's general practice to "nofollow" these links, they may still add to your site's credibility and they can still get you a little traffic.
Quite often, people search for solutions to their problems. If you offer concrete solutions, this will reflect in your SERPs.
Google (and most certainly other search engines as well), likes sites that are of use to their visitors.
Of course, merely building pages about solution will not get you the links.
The idea is to combine this with guest article posting, link baiting, social media sharing and other activities.
So, focus on building links to pages that offer concrete solutions to a certain problem. This way, you will also benefit more of link baiting and, you will easier find ways to obtain guest articles or referential links.
Pages that give solutions and are of non-commercial nature have high chances of being mentioned on authoritative sites like: WikiHow, How-to Geek, Wikipedia, eHow.
It might be a good idea to approach the editors for article on the mentioned sites (and other similar ones as well) to suggest your links.