Published: October 30, 2014
One of the primary concerns of SEO-ers is the struggle to achieve an adequate level of bounce rate.
If it's too high, it's too bad, you need to get it lower. There are proven techniques to achieve this, just consult this article...
First: what is the bounce rate?
The bounce rate measures the percentage of visitors who leave your site without visiting more than just the entry page.
It's a vital metric in Google Analytics, because the higher the bounce rate is, the worse the signal sent out to Google is. Of course, this will affect your SERPS.
Low bounce rate is vital. But, there's a lot of debate on how high it should be.
It depends on industry, service provided, site type, visitors targeted etc. Otherwise said: it's normal to have higher bounce rates in certain domains of activity, while it's terribly bad in others.
For example: American visitors tend to produce higher bounce rates than Indians.
Another example: a photo gallery site is prone to have a lower bounce rate than a financial services site.
Ideally, you should score under 60 %, regardless of any other factor. And that's the average bounce rate - measured as an average of your pages, because let's not forget, each page has its own bounce rate.
Here are a number of effective techniques the value of this indicator: things to do and things not to do. And more...
Hope this helps and please don't hesitate to comment down below the article...
People are rather visual and we tend to forget this. Many SEO-ers are still optimizing for search engines and for the sake of improving metrics.
But this is way too "dry".
Focus mainly of users, engage them and they will drag your bounce rate down. Nothing is better in this direction than the use of "big juicy" and irresistible images for viewers to click on.
Once someone makes a click, they already effectuate 2 pageviews. Null bounce rate.
People will want to click on attractive linked titles, so focus on writing them well.
Generally, a good title link should go together with the attractive image.
Simple site design may still be good for reducing the bounce rate, but it has to look good enough for visitors to feel it's worth visiting.
You don't have to overdo the graphics, just make sure your site isn't repelling the viewers.
An attractive site is more pleasant to navigate on and it also contributes to stimulating viewers to return.
Pop-ups and pop-unders, floating images can be irritating, but even unsolicited background sound or automatically playing videos.
Don't push anything down the throats of your visitors. A profusion of people will leave your site just for encountering such "bothering" elements.
The visitor must be able to find his/her war around - use easy to understand links, buttons, images that guide the user to the next page. It has to be obvious where/how to leave the page and where the visitor will land.
Difficult navigation will result in a large portion of visitors abandoning the site.
Excessive advertising is irritating and reason why many people automatically switch your site off.
Focus on your content - on what the visitor actually wants. Ads can be secondary.
A slow-loading site can be nerve-wrecking to many. And loading time too is a SERPs factor.
Otimize your site in such a way the its vital elements load fast and nothing essential lags behind. This also helps in shrinking the percentage of bounces.
What do your visitors want? What would they expect to receive from a useful resource?
If your site satisfies their need or at least, if it makes a good impression from first, then they will be more likely to navigate further than just the entry page.
Visitors will generally decide whether your site is worth viewing in as little time as 2-3 seconds.
In many cases, in 5 seconds time, most will have already decided whether to stay on your site or not.
So, you'll have to be able to grab attention and attract within 1-2 seconds. That's narrow is the time interval when you have to convince the visitor of your content's value.
If you can't transmit value concisely in 1-2 seconds, you may lose the visitor.
Compelling, comprehensive text has a higher chance of dragging the visitor deeper through curiosity.
Thick text, badly written paragraphs, sentences put together for search engines will repel the visitors.
News sites and blogs do this a lot and they're among the best examples. They create lists and the visitor will have to pass through multiple pages in order to view the entire content.
Ideally, a list like "the World's most beautiful hotel interiors" or, "top 10 natural remedies to cure a soar throat" could be split-up onto multiple pages.
Of course, content has to be rich enough and attractive enough for the newcomer to view those multiple pages.
It would be unethical and it would also backfire to split up content too often, making the visitor forced to pass through many pages, when it would have been better to put it all into a single page.
So, this is a double-edged sword.
In the age of search engines, people like to have the result delivered to them as fast and as easily as possible.
They won't browse, read their way through the entire site to see whether you can offer a solution to their problem(s).
Make sure you display your search box at a visible location, so that visitors can turn to it, if they require it.
Ideally, a box placed at the bottom of your main content should suggest several other (related) pages to the visitors.
This too helps people browse through your pages, improving the bounce rate metric.
If your pages look nice, photos, text and all of the above, it may still be insufficient to engage visitors. Call to action is required.
Ideally, you must stimulate them to "actually do" something besides just viewing "flat content".
Examples of call to action: placing a product into the shopping cart, completing a form (like a newsletter sign-up form), completing a quiz.
Don't force the visitor to sign up, register or buy anything.
There are lots of sites that do this and it's irritating, frustrating and most people will simply leave your site.
Call to option should be an option and the visitor should not feel forced.
So, this too is a double-edged sword.
The better targeted traffic you have, the more likely it is that those visitors will go beyond the first page they landed on. Thus, reducing the bounce rate.
Guest articles through high quality related sites and your site getting mentioned in the content of other related sites helps obtain targeted traffic.
Sophisticated PPC networks may also help drive quality traffic, but don't forget - visitors arriving through an ad may behave differently than "free visitors" who arrive in through an article mention, for instance.
Poorly targeted and junk traffic can hurt your SERPs and consume your bandwidth, among others. But most importantly, your bounce rate will be negatively affected.
Nowadays, the internet has become a nest of bots, spam sites and splogs through which streams of unwanted traffic can potentially land on your site.
This can ruin your metrics, thus your site may start to sink in the SERPs.
You can ban certain IP's or even block visitors by referrer.
Here's a guide to help you code your .htaccess file in order to ban specific sites from sending you junk traffic.
Normally, stats programs like AWSTATS (besides Google Analytics) show up a list of referrers. Check the main referrers to see who they are.
Unfortunately, a large number of SEO tool sites, splog sites and other spammy pages pick up "innocent sites", sending junk traffic to them. That traffic is often constituted by bots.
Sometimes, these practices are being used by unethical PPC program immitating sites.