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Published: March 30, 2012

Edited: October 22, 2014

Up-to-date online marketing news and other related issues are published under the "Stream" section.
Find useful tips, techniques, the latest news, even rumours related to web marketing.

2014 News & Issues

How to Reduce Your Bounce Rate?
The bounce rate is one of the most vital indicators that you need to do well on in order to rank well in the SERPs.
It's common knowledge that high bounce rates are a negative signal, but how do we reduce the figure it reflects?
Here are some pieces of advice for reducing you bounce rate.

October 30, 2014

9 Effective Link Building Techniques in 2015
What techniques are you using to build links today?
Here are 9 effective ones, explained in detail. If old, obsolete techniques aren't working or if you're just out of ideas, then hopefully this will inspire you.

October 22, 2014

Google to Phase Out PageRank
Following slower and slower periodical updates, John Mueller from Google has recently announced that they won't be updating it in 2014 anymore.
Google is phasing out the most popular SEO metric and presumably it will be removed from the Google Toolbar.

October 22, 2014

Dilemma: Higher CTR or Long-term Development?
Do you want to increase your CTR and focus on short-term profits or are you more interested in developing your business for the longer term?

April 22, 2014

Why Different C-blocks are Essential in Off-page SEO
Are you focusing on obtaining backlinks from different IP addresses?
Are you also paying attention to c-blocks?
This article takes a look at what c-blocks are and how you should optimize your off-page SEO campaigns according to them.

April 22, 2014

20 Reasons for Poor SERPs
If you're website is ranking low in the search engines, then there may be several solid reasons for this.
For your convenience, we've put together a list containing the top 20 reasons for low search engine rankings.

April 11, 2014

Link Building is Still Not Dead in 2014
We can read lots of articles on SEO sites talking about link building being "dead". It's rather early to say, even naive. If we analyze the situation well, we will discover that the "backbone of SEO" is still pretty much alive! How you do it is they key, not whether you utilize it or not!

January 22, 2014

How Not to Become a Target For Google's Penalties
So you know what you should to drive your site higher in the search engine results, but do you know what you must avoid? Let's see what you can do in order not to become a victim of Google's penalties!

January 22, 2014

2013 News & Issues

Why Link Building is Still Essential in SEM
We're nearing 2014, but link building is still the "backbone" of SEM. SEO is still pretty much alive, but far more delicate and more lucrative than in 2011, when Google Panda first hit.

December 25, 2013

Required Skills For Online Marketers in 2013
Suppose you already are or, you are a "wannabe online marketer" or "SEO exert". What types of skills do you need?
We're taking a thorough look at what every online marketer and SEO expert must have in order to build a successful career and/or his/her own business.

January 12, 2013

2012 News & Issues

9 Tips For Coping With Google's Panda and Penguin Algorithms
As we're slowly entering 2013, a large number of website owners and webmasters still don't know how to face Google's current updates. Especially the Panda and Penguin algorithms-based updates are causing difficulties among websites and many of them have already been penalized years ago yet, they still couldn't recover.

November 21, 2012

7 Tips to Improve Your Alexa Ranking
The Alexa Rank is measured by the California-based subsidiary company: It is still one of the most popular indicators constantly watched by online marketers.
Just like many other indicators, this one too can be influenced. An we're going to take a look at the secrets of improving the Alexa Ranking of your site! Here are 7 practical tips...

November 17, 2012

Dilemma: Attract Subscribers or Generate Sales Directly?
Do you build lists or do you strive to drive sales fast?
We are taking a look at the dilemmatic subject of choosing between list building and driving buyers to your sales page. There are advantages and disadvantages to both, but the trends are pointing towards list/member base building...
How is your business coping? Can you choose or cane you have it both ways?

November 9, 2012

10 Factors That Constitute Value at a Website for Achieving Strong SERPs
You can only rank your site well if you know what the search engines consider valuable on or about your website.
Here are 10 important factors that, if improved, will contribute to achieving higher search engine positions.

November 8, 2012

5 Things that We Forget and Thus, Limit our Business' Potential
What can you forget to destroy your web-based business' potential? Are you aware of the fact that you might be earning leass due to planning errors, omissions and neglect?
Which are those 5 main things that we forget and limit our site's long-term business potential? Let's see together!

October 26, 2012

How to Create and Upload a Google Sitemap? 5 Step Guide for Beginners
It's essential to use Google sitemaps, because it helps Google better understand the structure of your site and it also helps indexing content faster. Our 5 ste pguide will explain how you can create such an XML sitemap.

October 13, 2012

7 Tips On How to Defend Against Hits from Panda and Penguin
The two new algortihms are being run periodically and all you can do is cope. But how will you cope? How do you know for sure they won't hit you again? We're sharing 7 tips in this little article here...

October 12, 2012

7 Reasons Why Most E-business Startups Fail
Ambitious e-business projects see dailight every day, yet only a handful survive on the long term. Why do online businesses crash so easily? Let's see 7 of the most important reasons why most online startups fail.

October 11, 2012

17 Post-Panda and Post-Penguin SEO Tips For Travel Sites in 2012
How can the travel indsutry cope with the new Google algorithms? There are specific risks, specific opportunities and solutions. Check out these 17 SEO tips that will help your travel site score better in Google!

October 7, 2012

Links Still More Important than Social Factors in Google SERPs
Despite the fact that Google's latest algorithms are taking social signals into account and have drastically rewritten the importance of links, the latter still count tremendously in the Google SERPs!

September 10, 2012

Matt Cutts, John Mueller: Selling Links Can Implicate Google PageRank Penalty
Google penalizes link sales since late 2007 already! And in 2012 conditions have gotten harsher. Read article and view this video with John Mueller and Matt Cutts for more details!

August 29, 2012

How Google's Algorithms Affected the Travel Industry
Among the most affected industries by the Google algorithmic changes, we find the travel industry, which was so strongly influenced by affiliate marketing.

August 25, 2012

From Global Economic Crisis to... Online Crisis?
Could the online economy dive into a crisis? We've already had a dotcom crash, but how could a major online recession hit? What would the primary causes be of a global e-business crisis?

August 17, 2012

Gloomy Outlook for Affiliate Marketing?
Affiliate marketing in mid 2012 is facing specific difficulties. How is the outlook of affiliate marketing, how will this industry branch change and will there be a recovery for small sites?

July 15, 2012

Which Harmful SEO Techniques Should We Avoid in 2012?
Are you using optimization techniques that can have harmful effects? Find out which are the techniques to avoid at any cost in 2012!

July 11, 2012

Panda and Penguin Making the Lives of New Businesses Almost Impossible
With the algorithmic changes Google has made the work of web-based startups extremely difficult. Marketing on Google organic search is harder than ever before...

June 4, 2012

14 Tips on How to Improve Your Site this Summer without "over-SEO-ing"
Learn how to improve your site and score higher in Google's organic search system without "over-SEO-ing". We'll share 14 tips (fully compatible with new algorithms and new trends) that you can use to improve your organic search results!

June 4, 2012

The Future of SEO in Danger?
Google's new Panda algorithm is strongly affecting SERPs and has made proven SEO techniques useless. Does SEO still have a future under these harsh conditions?

April 30, 2012

Are We Nearing a Dotcom Bubble?
As we watch the global financial crisis unfold and, while numerous countries are at the edge of economic collapse, we ask ourselves: can this happen on the internet?

April 22, 2012

The Illusions in Social Media Marketing - Misconceptions and Lack of Strategies
Even though social media has proven to be both indispensable and a very important channel for marketing any business, there is a plethora of misconceptions surrounding it...

March 30, 2012

Online Marketing Trends for 2012
More accent will be put on mobile and many new waves will come with search engine marketing as well (Google has slammed a large part of the web with its "Panda update") - so let's take a look at what will come in 2012...

March 30, 2012



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